SUSTOURISMO

SUSTOURISMO (Sustainable Tourism & Mobility Hand-by-Hand Development) aims to preserve the natural and cultural heritage elements within the Adriatic region through the reduction of environmental pollution caused by the increasing use of private vehicles for tourism. The reduction is expected to be achieved through increasing the modal share of active transportation (walking, cycling), Public Transport (PuT) and lower-carbon mobility concepts (car sharing, car-pooling, electromobility).

In this context, attractive touristic packages are being developed to meet the tourists’ mobility requirements. In addition, the SUSTOURISMO application for mobile phones will be designed, developed and pilot tested for a ten months period in nine cities of the participating countries (Albania, Greece, Italy, Croatia, Montenegro, Serbia, Slovenia). Partners then examine and evaluate the efficiency of innovative combined tourism-mobility services.

Project objectives include:

• Identifying crucial tourism & mobility services providers and involved key players
• Experience exchange for sustainable tourism improvement (through sustainable travel) within the Adriatic – Ionian region
• Exploring tourists’ needs (surveys for identifying interests and needs; sights, areas of historical and cultural value, alternative types of tourism)
• Building cooperation among identified players for developing a win-win environment; evoke sustainability responsibility to tourists while increasing tourism & mobility sectors profitability
• Exploiting the power of new technologies for travelers’ engagement in ‘green’ travelling – “SUSTOURISMO” app (for sustainable tourism awareness raising, for crowd-sourcing/crowd-learning and assessing environmental friendly and responsible travel behaviors)
• Delivering methodologies for transferring and adopting the lessons learned by the pilot cases to other ADRION regions
• Providing ADRION policy makers with a Sustainable VolunTourism Boost Action Plan (ROADMAP) that concentrates guidelines for reaching sustainable tourism goal

ITL leads the technical work package dedicated to the study of the sustainable tourism needs in the Adriatic-Ionian area, with a particular focus on sustainable mobility solutions. ITL also supports all technical activities, in particular with regard to regional pilot development, assessment of the testing phase main results and stakeholders consultation.

Lead Partner:

Centre for Research & Technology Hellas (CERTH), EL

Partner:

Regional Union of Municipalities of Epirus, EL

Institute for Transport and Logistics Foundation (ITL), IT

Central European Initiative – Executive Secretariat, IT

Institute of Traffic and Transport Ljubljana l.l.c., SI

Regional Agency for the Development of Ljubljana’s Urban Region, SI

City of Zadar, HR

Municipality of Tivat, EL

Regional Council of Berat, AL

University of Belgrade, SRB